Free Pitching? – You mean Work For Free

Free Pitching? – You mean Work For Free

Why would you work for free? Years ago in the design industry, free pitching was normal and expected. Hours were spent producing mock ups of products or presentation boards to win new accounts. In larger companies it is still often common practice. This is really a...
What Does a Graphic Designer Do?

What Does a Graphic Designer Do?

A Graphic Designer puts together images and text to produce media that communicates a message. A client who is selling a product or a service will commission a design project. They will be looking to attract the right target audience. A graphic designer develops ideas...
Snow Blindness and White Space

Snow Blindness and White Space

It’s called a “White Out” There we were on the ski lift, we couldn’t see the ground let alone the ski slope! Everything was just a white space, swirling flakes of soft cold fluffy stuff! Skiing off the top of the slope into the whiteness was surreal...
Great Design… but does it actually work?

Great Design… but does it actually work?

Great design, looks good but is it fit for purpose? Do you find it frustrating when you have looked forward to receiving a purchase and find it doesn’t work? How annoying to find a product looks great and feels great and then turns out to be so badly designed it...