Logo design is an essential element of your brand.
Logos appear in all sorts of places, in all shapes sizes and colours. You can buy clip art logos everywhere on-line to use for your business for as little as £5. You can even get an online designer to create one for that kind of money so why spend any more than you have to?
For many start up businesses, logo design gets a lower priority than marketing or a website and that is understandable, although a little short sighted! Choosing a clip art symbol to represent your business may be cheap and ‘do the job’ but what ‘job’ is it actually doing?
Reasons why you need an outstanding logo…
A logo is the hub of your branding wheel. I believe everything you create and everything anyone sees, relating to your business, should include your logo. It must be consistent in colour (from your chosen ‘brand’ colour scheme) and use the same fonts each and every time. However it is not just any old symbol, it has to reflect you, your business and represent your brand values and strategy. It must appeal to the right target market and mean something to those people.
Relevant and memorable while appealing and attractive of course, but your logo must make you stand out from your competitors for the right reasons. It must communicate and support what your business is all about. Being attractive or ‘pretty’ is not enough.
Logo Design - Communication
Logo design for Kinesiology is a challenge to communicate the right understanding at first glance.
Kinesiology treats the whole body, the mechanics and the psychology, how it reacts to chemicals, allergies and mental states. The balance and wellbeing of the whole person. The logo design incorporates these concepts, the body, chakra colours and DNA, based on the medical symbol Caduceus and the Leonardo da Vinci Vitruvian Man.
Your LOGO should tell a story about your business.
Your logo is all about you, it plays a major part in your story and is the hub of your branding.
The CedarTree Advisory Service is a financial regulator. The name derives from the clients surname, Kiedrowski. During the second crusade in Lebanon, a Squire saved a Knight from an attack by a lion while sleeping under a Cedar tree. As a reward the squire was awarded land and the town of Kiedrowice was founded. Kiedrowice being derived from the word for Cedar in Greek, i.e. Kedros!
Reflecting your personality or the personality of the business.
The logo design for Garage Doors and Shutters Services is a great example as Dave has a wicked sense of humour. In a area where logos for Garage door businesses are not very inspiring GDSS logo is quirky with strong typography to balance the ‘cartoon’ style.
He has had many compliments, attracted lots of attention and the business is growing fast.
Logo design - A ‘signature’ a memory ’tag’ a visual reminder, it is your ‘brand’!
Call A.N.G. Creative Design Consultancy to chat about creating a new logo that will promote your business with vitality and confidence that will build customer trust.
Attracting the right target market
When creating a logo design for a Commercial printer it was automatic to use the 4 colours used in printing. However this is only relevant to the people in the industry. Printing is a precise process, producing literature in all sizes and colours. Creating a grid of coloured, different sized blocks, produced an attractive Mondrian style image, which was one of the clients favourite artists! WIN WIN!
Commemorative logo design
Creating a logo design to promote and highlight a specific occasion or anniversary.
Alan Patient & Co Ltd
“We celebrated 25 years in business and wanted an anniversary logo to spearhead our marketing and advertising. Angie created a fabulous design that integrated and worked with all our existing branding.”
Subtle and discreet ...with impact
Gary Brown – GJB Pest Management
“So you don’t want a goggle eyed rat for a logo?” With many pest control outfits in the local area, Gary wanted a discreet branding that would attract even the squeamish.
Professional logos to promote your expertise in the right way.
I would love to hear from you...
Call for a chat, join me for a coffee, or send an email. I am always happy to talk about your design requirements and offer ideas to help you achieve your vision for your business.
What we do…
I achieve the best logo design for you by fully understanding what you want your business to be and the vision you have of where you are going. This is an essential part of the brief which we will take our time to do.
To commence your logo design it is essential to get as much information from you and take the time to talk through your ideas, your dreams and your successes and failures. Getting to grips with the ‘WHY’s and of course what you believe in! We talk about your customers, who they are, who you want and who they could be. Identifying who you want to reach out to.
We discuss your likes and dislikes bearing in mind it’s your customer who the logo will be tailored to. However I still maintain, if you don’t like it, you won’t use it! You have to be as proud of your business logo as you are of your business. It matters!
I ensure that your logo will excite and enthuse the people working in the business as well as prospective clients. You will be able to proudly launch your new branding. Feeling confident and delighted when handing out business cards or marketing literature and seeing the company branding appear on print or online. It will inject energy and enthusiasm into the conversations you have when presenting your new look and your attitude will be communicated to your clients.
Professional Logo design is an essential investment not an extravagant expense. At the end of the day why should customers invest in your business when you don’t?
Download my e-book “How to Work with a Good Graphic Designer” – the secrets most designers don’t tell you, just one of the e-books from A.N.G. Creative Design ‘Creative Design Library” .