Packaging design can make or break the sale of a product.
To begin with it is not only the importance of the graphics on the box but the shape and strength of the packaging that is essential. Clever packaging design adds a much higher value to the product increasing profit and protection at the same time.
What we do…
In creating the whole package, several aspects must be considered. As well as the actual construction of the packaging, the weight of the board and its strength must be taken into account. Likewise what material will be used to get the right look, feel. If the packaging material is not strong enough or suitable to hold and protect the product, any shelf appeal will be instantly destroyed. There is nothing worse than damaged and torn packaging. In fact this will devalue the product and makes it unsaleable creating a negative customer experience.
In conclusion the design on the packaging must make the product stand out from similar items in quality. Above all communicating the features and benefits. Utilising the additional space of the packaging to advertise and attract the customers line of sight to the information that will sell it.
Facelace – Beauty Product Packaging
Packaging for the various Facelace products. Varied from a handmade rigid box with a magnetic closure to carton board packs with die-cut euro hanging hole.
Orange – Electronics
Corrugated packaging for mini music amp for OMEC. Produced in China. Design entailed infographic symbols, bespoke logo text and product photography.
Packaging design offers greater opportunities for promotion and clever marketing and should never be thought of as 'just a box’ .
Packaging design and construction is a speciality and A.N.G. Creative design Consultancy can offer the expert advice that you need. Call to talk your ideas through!
In brief, to create an outstanding packaging design, the construction must work within certain constraints. The cost of producing packaging can vary to extremes. This will be determined by quantities and materials and of course whether the pack is standard or bespoke. Depending on your product I will advise and quote on several options that are most suitable. Corrugated or carton board can be used. Once the designs are agreed, samples will be created and finally the graphics designed to suit the packaging and the product.
Industrial corrugated packaging for Siemens. Several different variations on size designed to specific brand restrictions. Assi Multra corrugated packaging samples for beer and beverage multipacks, with pet food variations.
Gift Packaging design
Various gift packaging. Carton board designs for beauty products. Lip balm.Cake slices by post. Gift box for signed football for charity auction. Ceramic ornament gift packaging. Rigid covered gift box for Thomas the Tank Engine bubble bath gift packs.
I would love to hear from you...
Call for a chat, join me for a coffee, or send an email.
I am always happy to talk about your design requirements and offer ideas to help you achieve your vision for your business.
Download my e-book “How to Work with a Good Graphic Designer” – the secrets most designers don’t tell you, just one of the e-books from A.N.G. Creative Design ‘Creative Design Library’.