promoting your businessHow to Promote Your Business Successfully at Business Expos & Exhibitions

It is essential to promote your business in the best possible way at any events to get the best return on your time and expenses. Whether you are at a Business Show or a Summer Fayre your prospective customer needs to take away ‘something’ as a reminder!

Here are 7 tips to promote your business-

Create a real impact and keep your Clients on your stand and you on your clients mind long after the exhibition or show has finished…

Business cards

Don’t go anywhere with out them! Ensure your business card includes information about what you do, not an essay just a good descriptive tag line. At the end of the day the visitor has taken your card so will have an interest in your business. Make it easy for them to remember who you are and what you do!

Pull-up-Roller banners

Designed well they are a very easy way to promote your services and a cost effective way to create an impact. Pull-up roller banners are reusable and easily transported.

Leaflets, Postcards, Printed literature!

Literature is a physical reminder of your company, your products and your services. It will lay around and be seen, hopefully for several days or even kept for future reference! Even if the visitor has made a purchase always give a leaflet with the product to encourage repeat sales.

Telephone Pads

Everyone likes a pad! Ensure the merchandise is designed to your branding specifications.  The item will be a constant reminder of you and your business with your contact details in front of them constantly!

Pens (or any Freebies)

Everyone likes a pen too! Or a mousemat, or a stress ball and a bag is invaluable! Decide on your budget and find something useful or fun in keeping with your business. A stress ball for a Coaching business is far more appropriate than a keyring! Call Promo2U for advice on promotional gifts!

Nibbles

Chocolates seem to be the normal enticement on a stand. They may encourage people to stop and take a longer look but be a little different! Cupcakes are always very popular but take that a little further and brand your cakes! Get a talented cake maker to ice them in your branded colours with a rice paper or iced logo on top! Not only does it create an eye catching display but creates a chance to engage. An opening conversation about the delicious cakes leads on to an opportunity to tell them about your business and what you offer while they are eating your cakes! Cakes can be produced in all sizes and flavours, healthier and far more attractive than a tin of chocolates!

Competitions

A great way to build your database and create conversations. Show offers, discounts or prizes encourage the visitor to hand over their contact details and register for all sorts of wonderful opportunities! NB With the new data regulations make sure you have a tick box that confirms they are willing to receive information from you.

Exhibitions and Shows are a great opportunity to really make an impact, create awareness, meet interesting people and promote your business. With a few of the above ideas you will have a great day, attract lots of interest and make a lots of new contacts!

Find out about the shows in your area and whether it’s ‘just’ a school fete or a Business Expo make it your day and make it work!

angie phillips Written by Angie Phillips, Design Consultant - Helping you create business by creating effective design with expertise and efficiency. Personally committed to my clients and always happy to offer advice. Promoting and helping you to grow through strategic introductions even after our work is done. More design tips and useful information here