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The Changing Names of Businesses

The Changing Names of Businesses

Branding, USP

Currently the emphasis on search, relevant content and SEO is changing the way we market our businesses. Being found on line for the right reasons is essential. Targeting and appealing to the right audience is crucial. If you can find/still have an old yellow pages,...
Where To Begin With Self Publishing

Where To Begin With Self Publishing

Book Publishing, E-Book Publishing

Self-publishing a book, whether fiction or non-fiction, doesn’t mean having to do all the hard work yourself. A Guest blog by Laura Dowers of Blue Laurel Services For Authors I’m Laura Dowers and I am a self-published author and trained proofreader. Angie and I have...
New Year Branding Resolutions

New Year Branding Resolutions

Branding, rebranding

Should one of your resolutions include your Branding? Does it need a kick start? We all start the new year with a list of resolutions but why? Why do we wait till the new year? Is it because it’s a clean start, a chance to make changes, a point in time to make...
Looking Good Online

Looking Good Online

Branding, marketing

Marketing your business is all about looking good as well as great advertising material. Blanket advertising will get you noticed but it’s your reputation that follows you around which makes the difference. How you look to your customers and how you treat them is...
How to Design a Better Leaflet

How to Design a Better Leaflet

Design, marketing

Here’s the best tip to help you design a better leaflet… LESS is MORE! Getting your message across is essential, but trying to cram on as much as possible in the space available is counter productive! Your aim is to design a better leaflet than your...