Free Pitching? – You mean Work For Free

Free Pitching? – You mean Work For Free

Why would you work for free? Years ago in the design industry, free pitching was normal and expected. Hours were spent producing mock ups of products or presentation boards to win new accounts. In larger companies it is still often common practice. This is really a...
Packaging That Sells Your Product

Packaging That Sells Your Product

Where do you start when designing packaging for your product? It can be a minefield depending on what you are selling… Here are a few tips to get you started on the right tracks. Decide on the size and shape – which is most suitable for the product? Does the...
Rebranding Doesn’t Mean Changing Your Name!

Rebranding Doesn’t Mean Changing Your Name!

Rebranding your image doesn’t mean changing your name – ‘Who’ is the best example! We have seen 11official Doctors now with completely different personalities. The most recent of course is Jodie Whittaker who is revolutionising and rebranding Dr Who like...
What Does a Graphic Designer Do?

What Does a Graphic Designer Do?

A Graphic Designer puts together images and text to produce media that communicates a message. A client who is selling a product or a service will commission a design project. They will be looking to attract the right target audience. A graphic designer develops ideas...