BRANDING & LOGOS
BRANDING & LOGOS
What sets you apart, what do you offer that is different?
Professional service firms blend in with similar firms in their marketplace. Why should the prospective client engage you?
Identifying differences in what you offer or how you deliver your services differentiates you from your competition. Being ‘professional’, ‘caring about your client’, ‘high standards’ and ‘expert advice’ should be the ‘norm’, those words do not help you stand out. Visualising your differences, positioning and clear messaging are all elements that build a memorable and recognisable brand for all your marketing. Branding adds personality, purpose and perception.
What do you want to be known for?
Brand design deliberately changes the way a firm is judged. Successful branding communicates your expertise and your values, inspiring trust and credibility so clients believe in the you value offer. They can see the benefits of choosing your firm. Branding is not only visual identity, but the experience your clients have when working with you. How they remember being treated may not be the same as you expect. Experience is based on emotion rather than logic in many cases. Your brand includes everything you do, everything they see, every experience the client has to do with you and your firm, before, during and after! It’s what they take away and what they say about you that matters.
What will a new brand deliver?
Working with you I will create a visual identification that your clients immediately recognise and associate with your firm. However, just creating a logo for your firm is not going to make much difference unless it is part of a cohesive branding across all your media. Consistency is the key. All your resources and assets from business cards to stationery, brochures and advertising must appear in the right colour scheme, using the same family of fonts and imagery. Your messaging must be clear and concise in the right tone of voice, communicating clearly with no industry jargon. A new brand or refresh will breathe life and energy into your business. Strengthen your profile and create an identity you will be proud of.
Compliance doesn’t have to be boring
An essential element of your branding is based on differentiation, showing personality should not be dismissed for professional service firms. The stuffy, regimented, regulated, professional, boring image of the accountant is outdated. Accountants save money – money pays for holidays, luxuries and a better lifestyle, what is boring in that? I don’t suggest any flippancy as reputation and the right image must be conveyed but people buy people, and are often intimidated by the financial sectors. Most financial service firms obtain new clients by word of mouth and referrals from existing clients. Friendly, personable firms who are more welcoming and transparent will win every time. New clients choose you to help them with services they can’t do themselves, but confusing them with endless mystifying small print does not create a good customer experience. I will help you clarify important information like compliance and legal regulations so your clients can easily understand your processes and your requirements.
Branding is important to prospective clients as it offers a guaranteed reputation and establishes a relationship between your firm and your clients. Good branding will set you apart from others in your market place, so you are instantly recognised.
Your Brand promise and Brand story
Your brand promise is just that – You are declaring a guarantee to the client that you do what you say you do. It guarantees the quality of service you offer, your values and what your clients can expect of you. Your brand story is your motivation for doing what you do. Why you do it and what you do but also what it means to you. While your brand promise generates trust the brand story engages the client on an emotional level. Both these elements make up a fundamental part of your brand image that attracts more of your ideal clients and builds on the good work you do.
At the hub of your ‘Branding Wheel’ is your logo, where ever it appears it must be consistent in size ratio and colour. The key to maximising your branding’s strength and impact is consistency. How you use the colours, fonts and images across your media, your messaging and your words all build the brand. Everything you produce or that your customer comes into contact with, must reinforce a consistent brand story about your business and values. To help monitor and control how the brand assets appear throughout your practice I will create a set of guidelines so you can consistently replicate and enhance your brand image across everything your firm does. Managing that consistency can be a big job but your clear brand guidelines will make it much easier when updating existing material or creating new campaigns.
Branding is more than a logo
Full branding package
Working with you I will create a visual identification your clients immediately recognise and associate with your firm. The process begins with a consultation to understand what the partners want for the firm and how you want to be thought of. However, just creating a logo for your firm is not going to make much difference unless it is part of a cohesive branding across all your media. I’ll help you apply your branding onto your main assets (website, stationery, business cards), so your firm feels renewed and ready for an exciting future.
Let’s start with a simple conversation and I’ll explain my ‘Brandstorming Workbook’.Read more
A logo is the hub of your branding wheel. I believe everything you create and everything anyone sees, relating to your business, should include your logo. It must be consistent in colour (from your chosen ‘brand’ colour scheme) and use the same fonts each and every time. However it is not just any old symbol, it has to reflect you, your business and represent your brand values and strategy. It must appeal to the right target market and mean something to those people.
Relevant and memorable while appealing and attractive of course, but your logo must make you stand out from your competitors for the right reasons. It must communicate and support what your business is all about. Being attractive or ‘pretty’ is not enough.
Let’s start with a simple conversation,.Read more
Virtual exhibition stands
Since Covid-19 and lockdown more and more firms are making use of virtual exhibitions to demonstrate their value and meet new clients. A well designed virtual exhibition stand will make you stand out and look more professional.
Let’s start with a simple conversation,.Read More
Advertising your firm, whether brochures, leaflets, adverts in local magazines, or online is an important investment in the growth of your firm. If you are considering making that investment, have it professionally designed. You’ll save time and get better results.
A.N.G. Creative Design Consultancy offers advertising design services for your business that will get you seen, stand out from your competitors, enhance your profile and create stronger credibility. However good your product or business, if no one knows you exist or what the products do your turn over will be nonexistent!
Let’s start with a simple conversation,.Brochures Advertising Leaflets
Pull up Roller Banners
Pull-Up Roller Banners get you noticed, announcing your presence, creating a stunning, eye catching display wherever you go – in seconds.
Pull-Up Roller Banners are lightweight and easy to carry they are completely portable and very simple to use, pull-up roller banners are an essential marketing tool for any business. Available in various sizes from table top A4 and A3 versions to the standard 2m high and then the large format 2m wide. Pull-up roller banners also vary in cost and quality from supplier to supplier.
Let’s start with a simple conversation,.Read more
Illustrations and infographics
Infographics and illustration are essential elements to presentations, workbooks and content marketing, informing and educating. If you think some great Infographics and Illustration could transform your project call me to discuss some ideas! Oh and don’t forget to send a bespoke Christmas card for your clients…Read more
I would love to hear from you...
Call for a chat, join me for a coffee, or email me.
I am always happy to talk about your design issues and offer ideas to help you achieve your vision for your business.