5 Excuses NOT to send your Clients Business Christmas Cards this year….
Sending Business Christmas Cards can be a chore for many reasons. Every year I aim to get it all done in September but its like a tax return, not logging in until January 31st! Every year I dread thinking of a design ( I create and print my own every year) and then of course they have to be written and sent. So why do I do it every year? Read on, there are 5 good reasons not to bother, but there are also arguments why you may wish to reconsider!! (And why I do!)
Reasons for being a Scrooge and not sending Business Christmas Cards….
1. The Christmas rush gets worse every year, I just don’t have the time.
No time to spend sending business christmas cards to clients and its easier to send a group email! Saves me getting RSI any way!
POOR excuse! Organise yourself some “marketing” time, missing out on the best excuse for contacting a ‘cold’ client in a non-sales orientated way means missing out on re-establishing an old relationship and a possible new order! At the end of the day it is marketing!
2. Too expensive
Its all too commercialised and why should I keep the Post Office in business?
How much is an average order worth?
For a small sum of a few pounds you could be laying the groundwork for a new order in the new year. January and February is often a quiet time so wouldn’t a good will gesture in December help with those sales orders in the new year?
3. Why waste more paper?
It’s all so wasteful and we should start being more conscious in this ecological climate.
Tricky, yes we use too much paper, but many organisations reuse and recycle paper products today.
However how much paper do you waste on mail shots throughout the year, drop one sales mailing and send a non sales greeting card. I can guarantee you will receive more enquiries and feedback from the greetings card!
4. I don’t want to offend all my non-christian clients
Seriously …? Who could really be offended by genuine good will?
Send them ‘Seasons Greetings’ and a ‘prosperous year to come’!
5. I keep in touch via social media
I’m in touch with everyone I need to be! My email newsletter does the job!
Are you confident you each everyone you want to reach – do you keep in constant contact or is it probably trashed with all the rest of the junk mail!
Good business is done by developing good relationships and trust.
People like to be appreciated for their custom and their loyalty, they warm to good customer service and feel valued by personal contact. Good customer service will always win over price with the right customers.
Sending Business Christmas Cards is all part of taking care of your customers and demonstrating how much you value them. A christmas card will always win you brownie points!
Making your customer feel special and valued is essential to encourage continued custom and maintains their high opinion of you and your business.
It’s all about your brand and how you want to be seen by prospective and current customers.
Taking time out at the one time of year when everyone knows how busy it is, will go a very long way in establishing or even re-establishing good relations with new or old clients.