A Graphic Designer puts together images and text to produce media that communicates a message.
A client who is selling a product or a service will commission a design project. They will be looking to attract the right target audience. A graphic designer develops ideas and designs to answer that brief using text and images to tell a story. The design will attract, inform and educate. Resulting in a call to action depending on the ideal requirements of the client.
A Graphic Designer will offer suitable media to meet each individual clients needs. This can involve branding a product or a company’s image to promoting and advertising a service outshining the competition.
Services will include producing advertising, sales and marketing media, brochures & leaflets, information design, infographics, books, magazines or digital web design.
Conveying a specific message to specific people.
The skill is to successfully combine both typography and images in a pleasing balanced layout which communicates the right message to the right audience. This requires understanding, knowledge and a certain amount of training and experience in the industry. There are a few aesthetic rules to follow and be guided by but as we know rules are there to be broken. It’s knowing when to break them that makes the difference. Most professional Graphic Designers have qualified in some sort of training whether a BA Degree or Design Diplomas of varying levels. They, then, usually work their way up in a design company or agency learning and developing their specialities.
Training in the Graphic Design industry is essential and gaining knowledge and experience takes in time but there is no substitute for natural talent.
The time that goes into a design concept often goes unappreciated. It can be a long process and trouble occurs when attempting to please all the people all the time. Design requirements can be restrictive and exact and other times open and ambiguous.
Creative people work hard to produce exciting and innovative design. Their work may not always be appreciated by everyone but they strive to meet the requirements of a brief and successfully produce the required results.
A Graphic designer uses their skill to develop and promote services and products. Creating identity for businesses with logos and branding. Advertising in magazines and the magazine layouts themselves. Information design, brochures and manuals to educate and inform. Newspapers and books, sales material and product packaging. A Graphic Designer will also design web pages, banners and other digital media and online content.
Any literature, whether an advertisement, a business card or single/multiple page documents, needs images and text to appeal and communicate successfully. Using a Graphic Designer will produce a pleasing attractive result and will be well worth the investment many times over!
If you think hiring a professional is expensive – hire an amateur!