WHAT IS GRAPHIC DESIGN?
What is Graphic Design? – A question, I have been frequently asked as well as “What does a ‘Graphic Designer’ actually do?”
I hope the following information will explain a bit more about what I can do for you…
Graphic Design is the description of a process that puts together elements such as images and text producing media that attracts the right audience and communicates a message that is easy to understand and generates the desired reaction.
Commissioned by the client who wishes to sell a product or service and needs to engage with their target audience. To develop ideas and designs to tell a story, informs and educates.
This may entail developing a brand story for a company to promote their profile or product to identify them from their competitor and would include a selection of the following – advertising, sales and marketing media, brochures & leaflets, information design, infographics, books, magazines or digital web design.
However the project may just require graphic design for a simple business card or a stand alone leaflet.
A good graphic designer knows importance of using both typography and images for pleasing and aesthetic page layout. Different fonts convey different emotions and impact and must be chosen carefully. Too many fonts on a page look messy and confusing, too few gets a bit boring! Images are essential and must be sympathetic and relevant to the design, a great image attracts far more effectively than a headline in may cases.
Colours must be selected carefully, the right colour system for the right media. Understanding the print process and the material the job will be printed on makes a huge difference to the final result.
Any literature requires a good balance of images and text to communicate successfully, a good Graphic Designer will utilise white space, margins, gutters and bleed to produce an attractive and effective result that will be well worth the investment many times over!
What is Graphic Design?
A Graphic Designer should be well educated in various graphic design disciplines and media to be able to produce relevant solutions to suit each individual client and what they want to communicate.
Get new business cards that reflect your image and the quality of your business, making an instant impact with the people you meet and want to impress to stay connected!
For business card design for all sectors, click here…
For a powerful logo to visually communicate your business, inspired by your ideas, Angie will work with you to create the perfect solution, making you go ‘WOW’.
Click here to find out more about logo design…
Is it time to renew and refresh your firm’s branding? Angie will make you stand out from the competition for the right reasons and help you grow your business to the next level.
For your branding solution click here…
Whether you want a simple flyer, four sided leaflet or 48 page brochure, a well designed brochure gets better results than you would imagine possible.
Click here for beautiful promotional brochures…
I would love to hear from you...
Call for a chat, join me for a coffee, or send an email.
I am always happy to talk about your design requirements and offer ideas to help you achieve your vision for your business.