Sharpen up your fuzzy images and aim for World domination
Do your leaflets look a bit fuzzy and not quite as focussed as they should be?
Is your logo a bit blurred around the edges?
This very common problem is caused by your images being too small to print properly.
Let me use an analogy –
There is nothing worse than feeling blurry eyed before an important meeting! Feeling worse for wear often means you are not really giving off the best impression to would-be customers.
The same can be said for your branding!
It looks great on line but when printed it can really let you down…
Fuzzy images are a very common problem that commercial printers face every day. Downloaded images from the web cannot be printed to the same quality as seen on-line. The average image on-line is made up of 72 pixels per inch whereas a printed document will require a denser array of dots of 300 dots per inch. So your image quality is reduced in size by two thirds.
The secret of sharp impressive leaflets is all in the resolution…
(Resolution – a measure of digital quality relating to output on various media)
In some cases the images may be large enough to be reformatted and you can get away with it. As long as the image is still over 150 dpi at the correct size it will usually be ok but any smaller and the image will look grainy and pixelated and FUZZY.
- When buying stock images the minimum size to buy for print is 300dpi at the actual required size.
Very often original files get lost or are only created in the resolution needed for the website, especially when the website is the first design created for your company. If the logos and marketing material are later required for print but no other files exist, the only solution is to recreate them. This can be done fairly economically especially if it is a straight reproduction. The secret here is to make sure the designer recreates the images EXACTLY as you want. Many people will receive files that are not the same colours, typefaces and shapes as their original designs.
A fuzzy image or logo will really look cheap and unprofessional. Reproducing and recreating a logo can breathe new life into your sales & marketing media, it will be sharper, cleaner and unified. A slight tweak here and there and you have a new look with very little pain.
Getting your resolution right is like a revolution, a whole new image!
Examples of refreshed logos –
LBW Solutions– The logo needed to be redrawn from a downloaded image and improved for the marketing materials and the new website. Resulting in a usable, strong and vibrant image, suitable for all printed materials required and resizable for posters and pull up banners…
MW Bookkeeping wanted to update her company name by adding “& Accounting” but keeping her existing logo. However, when designing the new business cards, the logo wasn’t a big enough to print. The logo had to be redrawn but an additional variation was offered as well as her original. The variation was chosen and implemented across the branding – a simple but effective tweak without costing the earth.
Finally just a tip to save you money –
If your logo is being created by your web designer make sure you ask for a version in a ‘vector’ format or in ‘300dpi high resolution’ at the largest size you may require, and keep it safe!