Virtual Exhibition Stands
Designing powerful Virtual Exhibition stands for trade shows and exhibitions is essential to make your business stand out and more importantly to deliver great results from your online presence.
Is your business going online in more ways than one?
With very little face to face interaction encouraged or allowed in the last 12 months most businesses have had to make changes to how they network and meet prospective clients. With most face to face events being cancelled and postponed, certain business sectors have jumped in with online meetings, conferences and webinars to fill the gaps. Virtual exhibitions are becoming more and more popular and are evolving from just a dedicated business page to 3D renditions of an entire hall including stands and tours.
Up until now statistics have shown (Cornell University) that virtual exhibitions have not delivered as good as results as physical exhibitions but this is changing, especially as there are no physical exhibitions and trade shows that are guaranteed to actually go ahead!
Save your feet and aching back…
For a fraction of the cost of a physical trade show you can arrange and conduct your presence from your office or home!
It’s no longer just a case of a page and a list of exhibitors anymore but a proper informative profile with logo and contact details. Normally online within the virtual platform with links to bring the delegates to your ‘stand’. You don’t just get the links to take people to your website but you can include videos, podcasts, full product information downloads, brochure downloads staff and team profiles with an opportunity to book meetings and sometimes a chat facility with bookable appointments.
It’s a very effective way to connect both attendees and exhibitors, in fact you will probably get to see more than in a normal physical exhibition! It’s also easier to follow up as attendee’s information is stored online in databases making it more accessible after the event!It’s not just a case of uploading your logo!
Depending on what you want the visitor to do, depends on what kind of content you want to include and offer.
What do you want to get out of the expo?
- Sell your product or service
- Educate them about your products and services
- Direct them to specific information
- Link to landing pages
- Link to book stores
- Sign up to webinars and register for further events
- Book a meeting
- Links to Social media
To make the most out of a virtual exhibition you need:-
Designing your Virtual exhibition stands – this may be just a plan for the hosting platform or specific branded and designed files to upload or the uploading and creation itself.
- Interactive documents
- Downloadable documents
- Case studies
- Buying guides
- Programs for the event
- video, podcasts, webinars
- Product shots
- Correct links to your website pages
- Landing pages
- Advertising to promote you’re doing the event
Using existing graphics and maybe a few new assets your virtual exhibition can be created quickly and economically .For help and advice with all your virtual exhibition stand design, promotional advertising and merchandising assets let’s have a chat and lets see what we can put together.
A.N.G. Design Consultancy can help you create and design your virtual exhibition stands to get results…