What is Graphic Design?
A question, I have been frequently asked as well as “What does a ‘Graphic Designer’ actually do?”
I hope the following information will explain a bit more about what I can do for you…
Graphic Design is the description of a process that puts together elements such as images and text producing media that attracts the right audience and communicates a message that is easy to understand and generates the desired reaction.
Commissioned by the client who wishes to sell a product or service and needs to engage with their target audience. To develop ideas and designs to tell a story, informs and educates.
This may entail developing a brand story for a company to promote their profile or product to identify them from their competitor and would include a selection of the following branded media – advertising, sales and marketing media, brochures & leaflets, information design, infographics, books, magazines or digital web design. Assets need to be suitable for online marketing as well as printed and display media to successfully promote and support the business service or the product.
A good graphic designer knows the importance of using both typography and images for pleasing and aesthetic page layout. Different fonts convey different emotions and impact and must be chosen carefully. Too many fonts on a page look messy and confusing, too few gets a bit boring! Images are essential and must be sympathetic and relevant to the design, a great image attracts far more effectively than a headline in may cases. The right eye catching image with a strong simple message will generate more engagement and recognition, and increase interest and therefore sales.
Using colours from the brand pallet for consistency and to emphasise brand recognition and synergy. Colours must be selected carefully, the right colour system for the right media. Using ‘RGB’ for online marketing and ‘CMYK’ for print processes will give you the best results. Understanding the print process and the material the job will be printed on makes a huge difference to the final result.
Graphic design is a process for developing pleasing attractive visual imagery to tell a story, educate and inform. All graphic design assets, from business cards to brochures and exhibition stands require a good balance of images and text to communicate successfully. A good designer will utilise white space, margins, gutters and bleed to produce an attractive and effective result, good typography, correctly aligned with images demonstrate attention to detail and consistency. All the elements of a skilled professional – that will be well worth the investment many times over! In the hands of an experienced designer your project will receive the care and attention to create an attractive balanced design which will stand out from other products or similar services.
A Graphic Designer should be well educated in various graphic design disciplines and media to be able to produce relevant solutions to suit each individual client and what they want to communicate.
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