Virtual Exhibition Stands
Designing powerful Virtual Exhibition stands for trade shows and exhibitions is essential to make your business stand out and more importantly to deliver great results from your online presence.
Is your business going online in more ways than one?
With very little face to face interaction encouraged or allowed in the last 12 months most businesses have had to make changes to how they network and meet prospective clients. With most face to face events being cancelled and postponed, certain business sectors have jumped in with online meetings, conferences and webinars to fill the gaps. Virtual exhibitions are becoming more and more popular and are evolving from just a dedicated business page to 3D renditions of an entire hall including stands and tours.
Up until now statistics have shown (Cornell University) that virtual exhibitions have not delivered as good as results as physical exhibitions but this is changing, especially as there are no physical exhibitions and trade shows that are guaranteed to actually go ahead!
Save your feet and aching back…
For a fraction of the cost of a physical trade show you can arrange and conduct your presence from your office or home!
It’s no longer just a case of a page and a list of exhibitors anymore but a proper informative profile with logo and contact details. Normally online within the virtual platform with links to bring the delegates to your ‘stand’. You don’t just get the links to take people to your website but you can include videos, podcasts, full product information downloads, brochure downloads staff and team profiles with an opportunity to book meetings and sometimes a chat facility with bookable appointments.
It’s a very effective way to connect both attendees and exhibitors, in fact you will probably get to see more than in a normal physical exhibition! It’s also easier to follow up as attendee’s information is stored online in databases making it more accessible after the event!
A.N.G. Design Consultancy can help you create and design your virtual exhibition stands to get results…
It’s not just a case of uploading your logo!
Depending on what you want the visitor to do, depends on what kind of content you want to include and offer.
What do you want to get out of the expo?
- Sell your product or service
- Educate them about your products and services
- Direct them to specific information
- Link to landing pages
- Link to book stores
- Sign up to webinars and register for further events
- Book a meeting
- Links to Social media
To make the most out of a virtual exhibition you need:-
- Designing your Virtual exhibition stands – this may be just a plan for the hosting platform or specific branded and designed files to upload or the uploading and creation itself.
- Interactive documents
- Downloadable documents
- Case studies
- Buying guides
- Programs for the event for the clients to join into on your stand
- video, podcasts, webinars
- Product shots
- Correct links to your website pages
- Landing pages
- Advertising to promote you’re doing the event
For all your virtual exhibition stand design, promotional advertising and merchandising
Call A.N.G. Design Consultancy
Lets talk about your designing virtual exhibition stands!
Creating virtual exhibition stands is actually easier and more economical than designing a full blown life size shell. Using graphics from your existing brochures and leaflets is ideal as they can be trimmed and cropped to fit most stand designs without worrying about resolution and being too small to print.
Taking existing pull up banners, adverts and branding, the options can be more exciting and dynamic with less constraints.
Your printed brochures can be converted to downloadable documents or interactive forms. With links to take your prospective customer directly to the page of info they need.
Of course the opportunity for virtual sponsorship is similar to the face to face options… with digital advertising and event promotion still adding value, the chance to include promo videos before and after speakers or during breaks, branded title slides, image stills and branded virtual rooms as well as online programs increase your profile and reach.
And don’t forget the giveaways, you will still be able to send out your merchandise, in some cases before the event so items like headphones or notepads and pens can be used during the sessions. Sending a downloadable chapter of a book prior to the presentation with certainly wet the appetites and create engagement and questions.
Creating Virtual exhibition stands – more flexibility, more options, more dynamic solutions for less cost… Read more about Virtual Exhibitions and how to promote your business successfully!
To create all your virtual exhibition stands, promotional advertising and merchandising call A.N.G. Design Consultancy
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