The Changing Names of Businesses
Currently the emphasis on search, relevant content and SEO is changing the way we market our businesses. Being found on line for the right reasons is essential. Targeting and appealing to the right audience is crucial. If you can find/still have an old yellow pages,...
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Where To Begin With Self Publishing
Self-publishing a book, whether fiction or non-fiction, doesn’t mean having to do all the hard work yourself. A Guest blog by Laura Dowers of Blue Laurel Services For Authors I’m Laura Dowers and I am a self-published author and trained proofreader. Angie and I have...
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New Year Branding Resolutions
Should one of your resolutions include your Branding? Does it need a kick start? We all start the new year with a list of resolutions but why? Why do we wait till the new year? Is it because it's a clean start, a chance to make changes, a point in time to make...
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Looking Good Online
Marketing your business is all about looking good as well as great advertising material. Blanket advertising will get you noticed but it’s your reputation that follows you around which makes the difference. How you look to your customers and how you treat them is...
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How to Design a Better Leaflet
Here's the best tip to help you design a better leaflet... LESS is MORE! Getting your message across is essential, but trying to cram on as much as possible in the space available is counter productive! Your aim is to design a better leaflet than your competition to...
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Free Pitching? – You mean Work For Free
Why would you work for free? Years ago in the design industry, free pitching was normal and expected. Hours were spent producing mock ups of products or presentation boards to win new accounts. In larger companies it is still often common practice. This is really a...
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Packaging That Sells Your Product
Where do you start when designing packaging for your product? It can be a minefield depending on what you are selling… Here are a few tips to get you started on the right tracks. Decide on the size and shape - which is most suitable for the product? Does the packaging...
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Rebranding Doesn’t Mean Changing Your Name!
Rebranding your image doesn't mean changing your name - ‘Who’ is the best example! We have seen 11official Doctors now with completely different personalities. The most recent of course is Jodie Whittaker who is revolutionising and rebranding Dr Who like we have never...
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Marketing and Advertising Your Products and Services
Does your marketing and advertising show you off or show you up? The other day, at a networking meeting, I was handed two ‘scraps’ of paper, roughly cut out with scissors. Admittedly I am over critical, but when I commented, politely, that they could probably use some...
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What Does a Graphic Designer Do?
A Graphic Designer puts together images and text to produce media that communicates a message. A client who is selling a product or a service will commission a design project. They will be looking to attract the right target audience. A graphic designer develops ideas...
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