Looking Good Online
Marketing your business is all about looking good as well as great advertising material. Blanket advertising will get you noticed but it’s your reputation that follows you around which makes the difference. How you look to your customers and how you treat them is...
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How to Design a Better Leaflet
Here's the best tip to help you design a better leaflet... LESS is MORE! Getting your message across is essential, but trying to cram on as much as possible in the space available is counter productive! Your aim is to design a better leaflet than your competition to...
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Free Pitching? – You mean Work For Free
Why would you work for free? Years ago in the design industry, free pitching was normal and expected. Hours were spent producing mock ups of products or presentation boards to win new accounts. In larger companies it is still often common practice. This is really a...
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Packaging That Sells Your Product
Where do you start when designing packaging for your product? It can be a minefield depending on what you are selling… Here are a few tips to get you started on the right tracks. Decide on the size and shape - which is most suitable for the product? Does the packaging...
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Rebranding Doesn’t Mean Changing Your Name!
Rebranding your image doesn't mean changing your name - ‘Who’ is the best example! We have seen 11official Doctors now with completely different personalities. The most recent of course is Jodie Whittaker who is revolutionising and rebranding Dr Who like we have never...
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Marketing and Advertising Your Products and Services
Does your marketing and advertising show you off or show you up? The other day, at a networking meeting, I was handed two ‘scraps’ of paper, roughly cut out with scissors. Admittedly I am over critical, but when I commented, politely, that they could probably use some...
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What Does a Graphic Designer Do?
A Graphic Designer puts together images and text to produce media that communicates a message. A client who is selling a product or a service will commission a design project. They will be looking to attract the right target audience. A graphic designer develops ideas...
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Have You Heard Of Google Juice?
Are you achieving some good Google juice? We are all being continuously nagged about social media and how we all should be doing it to promote our businesses but does spending hours on Facebook really help our leads and sales? The answer is YES and although many of...
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Snow Blindness and White Space
It's called a "White Out" There we were on the ski lift, we couldn’t see the ground let alone the ski slope! Everything was just a white space, swirling flakes of soft cold fluffy stuff! Skiing off the top of the slope into the whiteness was surreal like jumping into...
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Great Design… but does it actually work?
Great design, looks good but is it fit for purpose? Do you find it frustrating when you have looked forward to receiving a purchase and find it doesn't work? How annoying to find a product looks great and feels great and then turns out to be so badly designed it is...
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