CREATIVE DESIGN MATTERS!
Enjoy the following articles and ideas, to help you make the most out of your media and your marketing assets for your business.
Rebranding – Keeping Your Branding Fresh
Rebranding - Regeneration not Refrigeration Recently having had endless episodes of Dr Who inflicted on me, not a cosy Saturday afternoon chic flick or thriller, but hours of tin buckets on wheels and men in shiny metallic jump suits, it struck me - from behind the...
The Changing Names of Businesses
Currently the emphasis on search, relevant content and SEO is changing the way we market our businesses. Being found on line for the right reasons is essential. Targeting and appealing to the right audience is crucial. If you can find/still have an old yellow pages,...
Where To Begin With Self Publishing
Self-publishing a book, whether fiction or non-fiction, doesn’t mean having to do all the hard work yourself. A Guest blog by Laura Dowers of Blue Laurel Services For Authors I’m Laura Dowers and I am a self-published author and trained proofreader. Angie and I have...
New Year Branding Resolutions
Should one of your resolutions include your Branding? Does it need a kick start? We all start the new year with a list of resolutions but why? Why do we wait till the new year? Is it because it's a clean start, a chance to make changes, a point in time to make...
Looking Good Online
Marketing your business is all about looking good as well as great advertising material. Blanket advertising will get you noticed but it’s your reputation that follows you around which makes the difference. How you look to your customers and how you treat them is...
How to Design a Better Leaflet
Here's the best tip to help you design a better leaflet... LESS is MORE! Getting your message across is essential, but trying to cram on as much as possible in the space available is counter productive! Your aim is to design a better leaflet than your competition to...
Free Pitching? – You mean Work For Free
Why would you work for free? Years ago in the design industry, free pitching was normal and expected. Hours were spent producing mock ups of products or presentation boards to win new accounts. In larger companies it is still often common practice. This is really a...
Packaging That Sells Your Product
Where do you start when designing packaging for your product? It can be a minefield depending on what you are selling… Here are a few tips to get you started on the right tracks. Decide on the size and shape - which is most suitable for the product? Does the packaging...
What Does a Graphic Designer Do?
A Graphic Designer puts together images and text to produce media that communicates a message. A client who is selling a product or a service will commission a design project. They will be looking to attract the right target audience. A graphic designer develops ideas...
Snow Blindness and White Space
It's called a "White Out" There we were on the ski lift, we couldn’t see the ground let alone the ski slope! Everything was just a white space, swirling flakes of soft cold fluffy stuff! Skiing off the top of the slope into the whiteness was surreal like jumping into...