Marketing and Advertising Your Products and Services
Does your marketing and advertising show you off or show you up? The other day, at a networking meeting, I was handed two ‘scraps’ of paper, roughly cut out with scissors. Admittedly I am over critical, but when I commented, politely, that they could probably use some...
What Does a Graphic Designer Do?
A Graphic Designer puts together images and text to produce media that communicates a message. A client who is selling a product or a service will commission a design project. They will be looking to attract the right target audience. A graphic designer develops ideas...
Have You Heard Of Google Juice?
Are you achieving some good Google juice? We are all being continuously nagged about social media and how we all should be doing it to promote our businesses but does spending hours on Facebook really help our leads and sales? The answer is YES and although many of...
Snow Blindness and White Space
It's called a "White Out" There we were on the ski lift, we couldn’t see the ground let alone the ski slope! Everything was just a white space, swirling flakes of soft cold fluffy stuff! Skiing off the top of the slope into the whiteness was surreal like jumping into...
Great Design… but does it actually work?
Great design, looks good but is it fit for purpose? Do you find it frustrating when you have looked forward to receiving a purchase and find it doesn't work? How annoying to find a product looks great and feels great and then turns out to be so badly designed it is...
Serious Business or hobby?
How serious are you about your business? Or does it look like just a hobby? Promoting a new business is exciting, nerve wracking but positive and enlivening especially if the launch has taken extensive planning. However, is it just the newest shiny toy in your...
Fuzzy Images will be your downfall!
Sharpen up your fuzzy images and aim for World domination Do your leaflets look a bit fuzzy and not quite as focussed as they should be? Is your logo a bit blurred around the edges? This very common problem is caused by your images being too small to print properly....
General Data Protection Regulation (GDPR)
The impact of the GDPR on sending emails and networking Thank you to Ian Grey of WADIFF Consulting for his guest blog clarifying some of the important points we will all have to adhere to in 2018 On 25 May 2018 the General Data Protection Regulation (GDPR) replaces...
The Advantages Of Using Funny Advertising
Give Your advertising a sense of humour! Out of all the adverts that interrupt our TV viewing we only really remember the funny ones... Mash Gets Smash must have been the best marketing campaign for reconstituted potato in history! The Martians began promoting instant...
How To Create A Good Infographic
Transforming information into interesting attractive images Infographics are used to explain complicated ideas and transform boring long winded information into attractive eye catching graphics. They have always been used for instructions and business presentations...